29.12.04

IOL

Govt set to ban alcohol advertisements on daytime television

29/12/2004 - 08:05:53

The Government is reportedly expected to ban the broadcast of alcohol advertisements on daytime television under new legislation aimed at controlling the promotion of alcoholic drinks.

Reports this morning said Junior Health Minister Sean Power had indicated that such a ban would be part of the legislation, which is expected to be published next year.

Mr Power did not say what hours the ban would apply to, but campaigners have been calling for a 9pm watershed.

The minister also reportedly indicated that the new legislation would include a ban on the sponsorship of sporting events by alcohol companies, but did not say when this was likely to take effect.

He also suggested that health warnings like those on cigarettes may be introduced for alcohol products as part of the legislation, which is designed to tackle the growing problems of underage and binge drinking.

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